YOU, The Brand.
I’ve been asked over the years to present to groups on the topic of how to create a personal brand. The groups are mainly comprised of business professionals and entrepreneurs looking to stand out in crowded fields.
The good news, I tell them, is that they do stand out – or at least already have the clay on the wheel. They just need to start molding what’s already unique about them.
Creating a personal brand is an ongoing process and there is no right or wrong way to do it. The most important point is to remain authentic to yourself, your beliefs and goals. The rest will take care of itself with just a little attention and care on your part.
My presentation is below. I hope it helps you create a personal brand that is meaningful to you and those you come in contact with professionally and personally.